SANTA BARBARA, CA – The guy in the cubicle next to you – whose name you never bothered to learn – has completely forgotten the World Cup ever happened, despite arguing just two weeks ago that it had “changed soccer forever in America.” During the conversation the guy made statements such as: “Kids growing up are going to want to play on the world stage, not just for an American audience like in the NBA.” As well as: “I think there’s going to be a big jump in MLS attendance after this.”